Hanna and Johan Olzon-Åkerström

Scaling with Integrity: How Soeder Built a Value-Based Natural Care Brand | with Hanna & Johan Olzon-Åkerström
Jan. 24, 2025

Scaling with Integrity: How Soeder Built a Value-Based Natural Care Brand | with Hanna & Johan Olzon-Åkerström

Hanna and Johan Olzon-Åkerström are the founders of the personal care brand Soeder. Back in 2013, the couple started Soeder out of their garage—kicking things off with what’s now their iconic natural soap. Fast forward to tod...