Scaling with Integrity: How Soeder Built a Value-Based Natural Care Brand | with Hanna & Johan Olzon-Åkerström

Hanna and Johan Olzon-Åkerström are the founders of the personal care brand Soeder.

Back in 2013, the couple started Soeder out of their garage—kicking things off with what’s now their iconic natural soap. Fast forward to today, and they're crafting a full range of care products—from sanitizers to face creams to lip balms—almost entirely produced in the old repurposed SBB workshop in Zurich Altstetten.

They’ve grown to over 75 employees, run three stunning stores in Zurich and Basel, and their products are stocked in dozens of Swiss and international hotels, bars, and restaurants. And if you’re flying SWISS, you’ll even find Soeder above the clouds.

Over the past decade, Soeder has become a Swiss success story—a bright example of locally made products with global appeal. And if you ask the two, they’re just getting started.

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KAPITEL

(00:00) Intro: Hanna & Johan

(01:11) The History & Chemistry of Soap

(10:44) Why Soap?

(14:04) Entrepreneurial Journey

(19:53) Emotionality of Care Products

(24:56) Development of Recipes

(32:01) Startup Phase

(40:38) Scaling: Deal with Swiss

(47:27) The Secret of Working Together as a Couple

(53:31) Building a Team

(56:40) Building a Value-Based Brand

(01:10:13) Changing Roles as You Grow

(01:17:40) The Future of Soeder

(01:25:23) Challenge: Conscious Consumer

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LINKS UND RESSOURCEN

- Soeder Official Website - soeder.ch

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